Valentine's Day Wishes encouraging to celebrate you!

The Story of Valentine — And Why You Are Allowed to Buy Yourself the Flowers

February 14, 20264 min read

Let this be the year you celebrate you. 🌹

Let’s talk about Valentine’s Day for a moment.

Before the roses and restaurant bookings, there was a man known as Saint Valentine.

He lived during the time of Claudius II, when young soldiers were discouraged from marrying. Valentine believed love and commitment mattered deeply, so he continued performing marriage ceremonies in secret.

At its core, the story is simple.

He stood for love.

Over time, Valentine’s Day became associated with romantic gestures — flowers, cards, grand expressions.

But here’s something worth thinking about.

The original story wasn’t about expensive gifts.
It was about choosing love as a value.

And that includes how you treat yourself.


Let Me Ask You Something

When was the last time you did something purely to celebrate yourself?

Not because you achieved something huge.
Not because someone else planned it.
Not because you were “owed” it.

Just because you exist.

Valentine’s Day can easily become about who is buying you flowers.

But what if you shifted the focus slightly?

What if it became a day where you practice giving yourself the care you often give others?


Why Buying Yourself Flowers Matters

It might sound small. Even symbolic.

But symbolic actions are powerful.

When you buy yourself flowers, you are sending your brain a message:
“I am worthy of care.”
“I deserve beauty in my space.”
“I can choose love.”

You don’t need permission for that.

You don’t need to justify it.

You are allowed to buy yourself the flowers.

And you are allowed to do more than that.


Let’s Make This Practical

If flowers feel lovely, buy them.

But maybe flowers aren’t your thing.

So here’s something more useful:

This Valentine’s Day, choose one act of intentional care.

Book the facial you’ve been postponing.
Schedule the massage you keep saying you’ll do “one day.”
Get your nails done in the colour that makes you feel polished and confident.
Go for a solo coffee somewhere calm and bring a book.
Take an uninterrupted bath.
Buy the good skincare.
Wear the outfit you save for “special occasions.”

Let this be the occasion.

You do not need a partner to validate celebration.
You are the occasion.


The Relationship You Live In Every Day

Here’s the part we don’t always say out loud.

The longest relationship you will ever have is the one you have with yourself.

You wake up with you.
You think with you.
You navigate every decision, every moment, every challenge with you.

So it makes sense to invest in that relationship.

Not in a dramatic way.
Not in a performative way.

In small, steady, intentional ways.

When you book that massage, you are practicing care.
When you choose that facial, you are practicing maintenance.
When you sit quietly with coffee and your own thoughts, you are practicing presence.

These things regulate your nervous system.
They create moments of safety.
They build self-trust.

And self-trust changes how you show up in every other area of your life.


This Isn’t About Independence

Buying yourself flowers is not a statement that you don’t need anyone.

It’s a statement that you are not waiting to feel special.

There is a difference.

You can desire partnership.
You can value romance.
You can enjoy being celebrated by someone else.

And you can also learn how to create moments of celebration for yourself.

Both can exist at the same time.


A Small Exercise for You

Before Valentine’s Day arrives, pause for a moment and ask yourself:

How do I want to feel that day?

Pampered?
Smiley — light, playful, laughing easily?
Pretty — polished, radiant, put-together?

Now choose one action that supports that feeling.

If you want to feel pampered — book the facial, schedule the massage, enjoy the long shower with the good products.

If you want to feel smiley and full of laughter — plan something that lifts your mood. Meet a friend who makes you laugh. Watch a film that makes you grin. Do something playful.

If you want to feel pretty — book the blow-dry, wear the dress, put on the lipstick, buy the roses and place them where you can see them.

Make it intentional.

And when you do it, pause and notice the shift.

Notice how it feels to choose yourself — calmly, confidently, without hesitation.


The Spirit of Valentine

The story of Saint Valentine reminds us that love is active.

It is something we choose.
Something we practice.
Something we protect.

This year, protect your own wellbeing.
Protect your own joy.
Protect your own sense of worth.

Celebrate yourself.

Not loudly.
Not to prove anything.
Not to compete with anyone.

Simply because you are here.
You are living.
You are growing.
You are deserving of tenderness.

So yes.

Buy yourself the flowers.

And if you want to go further — book the facial, schedule the massage, plan the dinner, light the candle.

Let this be the year you stop waiting to be celebrated.

Let this be the year you celebrate you. 🌹

Beauty became overcomplicated, and I aim to simplify it," says Yolanda Russo—licensed esthetician, bestselling author, and holistic skincare expert with over 20 years of experience. Yolanda empowers women over 50 to erase wrinkles and tighten sagging skin naturally through her Skin Aging Rx Course and proprietary D.A.R.E. Roadmap™ system. She challenges the beauty industry's narrative that aging means loss—instead, she teaches that aging is optional when you understand that 70%-80% of how we age is within our control. Through her online training, face massage instruction, and The Radiance Room community, Yolanda helps women transform their skin in 28 days—no needles, no guesswork, just natural, lasting results.

Yolanda Russo

Beauty became overcomplicated, and I aim to simplify it," says Yolanda Russo—licensed esthetician, bestselling author, and holistic skincare expert with over 20 years of experience. Yolanda empowers women over 50 to erase wrinkles and tighten sagging skin naturally through her Skin Aging Rx Course and proprietary D.A.R.E. Roadmap™ system. She challenges the beauty industry's narrative that aging means loss—instead, she teaches that aging is optional when you understand that 70%-80% of how we age is within our control. Through her online training, face massage instruction, and The Radiance Room community, Yolanda helps women transform their skin in 28 days—no needles, no guesswork, just natural, lasting results.

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